Designing a Website for a School
Background
The client was marketing a new school and approach. To assist with this goal, we brainstormed ideas for a helpful student enrollment experience. This project overview covers the website we designed as part of the enrollment experience.
I completed this project as a UX Designer for a startup and school institution hybrid. I worked with three Developers, another UX Designer, Data Scientist, and two Marketing Consultants.
responsiblities
Brainstormed website content.
Assisted with website’s information architecture.
Design the website’s look and feel.
Prepare files for developer handoff.
Methods and Tools
Figma, Stakeholder Interviews, Competitive Analysis, Team Brainstorm and Feedback Sessions,
The Opportunity
Students researching schools to find the one that best fits them is already a stressful and long process. We focused on making sure we provided website content that helped future students with their decision making process for choosing a school.
Solution
We brainstormed information for the website that helped students understand the value of the school so that the students are encouraged to become long time students. Some of the final information that we decided to put on the website included an overview of how the curriculum helped with a student’s long term goals and some of the key resources that the school provided to students.
The about us page and curriculum info page were two of the pages that I worked on for this project.
Website style guide that I put together for this website.
Process
We started the process with learning about the school’s goals and their future students. Then, we researched and ideated the type of content based on the school’s goals and user needs prioritized for the project. Next, we prioritized and organized the content for the website through team brainstorm and feedback sessions. Following, we brainstormed different ways to present the information. Afterwards, we designed the look and feel of the website. Lastly, we prepared the files for developer handoff. We repeated this process or similar for when the website was first released and for any new information to add to the website.
Outcome
The website provided another form of credibility and interaction that future students could have with the school. When we were hosting events and workshops to promote the school we learned that people were also visiting the website after finding us through event management and ticketing websites that we had listed our events and workshops under.
What I Learned
One of the main things that I learned from this project was how it was not only important to focus on the single interaction levels such as a user visiting a website to learn more about a business but also how that single interaction level ties in with the whole customer journey and the customer experience. The project was also an opportunity to learn where user experience design and marketing strategy overlap and work together.